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Terms of Service

Last updated: April 2026

These Terms of Service ("Terms") govern your access to and use of Ayima Chat ("the Service"), operated by Ayima UK Ltd ("Ayima", "we", "us", or "our"). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Who We Are

Ayima Chat is a technical SEO analysis tool operated by Ayima UK Ltd, a limited company registered in England and Wales (company number 06680571). Our registered office is at Kingsley House, 22-24 Elm Road, Leigh-On-Sea, Essex, SS9 1SN, United Kingdom.

The Service is available at ayima.ai, ayima.chat, and associated domains.

2. Eligibility

You must be at least 18 years old to use the Service. By using the Service, you represent and warrant that you meet this age requirement.

If you are using the Service on behalf of a business or organisation, you represent that you have authority to bind that entity to these Terms.

3. Accounts

You may use the Service without an account (as an anonymous user with limited free credits). To access additional features and credits, you may create an account by providing your name, email address, and a password.

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activity that occurs under your account
  • Notifying us promptly if you suspect unauthorised access to your account

We reserve the right to suspend or terminate accounts that violate these Terms.

4. The Service

Ayima Chat is a technical SEO analysis assistant that uses artificial intelligence to analyse websites, interpret SEO data, and provide recommendations. The Service includes:

  • AI-powered conversational analysis using third-party language models
  • Data retrieval from SEO data providers (DataForSEO, FireCrawl)
  • Integration with your Google Search Console and Google Analytics accounts (when connected by you)
  • Chart generation, PDF report creation, and knowledge base retrieval

The Service may change over time. We may add, modify, or remove features at our discretion.

5. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable laws or regulations
  • Infringe the intellectual property or privacy rights of others
  • Attempt to extract, reverse-engineer, or replicate the AI system prompt, knowledge base content, or proprietary analysis methodology
  • Submit content that is illegal, harmful, threatening, abusive, defamatory, or otherwise objectionable
  • Attempt to gain unauthorised access to the Service, other accounts, or connected systems
  • Use automated scripts, bots, or scrapers to access the Service (except via our documented APIs)
  • Resell, redistribute, or commercially exploit the Service or its outputs without prior written consent
  • Deliberately attempt to circumvent usage limits, credit controls, or security measures
  • Use the Service in a way that could damage, disable, or impair it

We reserve the right to suspend or terminate access for any user who violates these terms.

6. Content and Ownership

Your Input

You retain ownership of the content you provide to the Service ("Input"), including questions, domain names, and any data you submit. You grant us a limited licence to use your Input solely to provide and improve the Service.

AI Output

The AI-generated analysis, recommendations, and reports produced by the Service ("Output") are provided for your use. You may use Output for your own purposes, including in client reports and business documents. However:

  • Output is generated by AI and may contain errors, inaccuracies, or outdated information
  • Output should not be treated as professional advice — it is informational and analytical in nature
  • You are responsible for reviewing and verifying Output before acting on it or sharing it with others
  • Similar queries from different users may produce similar Output

Our Content

The Service, including its design, code, knowledge base, system prompts, branding, and proprietary analysis methodology, remains the intellectual property of Ayima UK Ltd. These Terms do not grant you any rights to our intellectual property except the limited right to use the Service as described herein.

7. Third-Party Services and Data

The Service integrates with third-party providers to deliver SEO analysis:

  • AI language model providers (Anthropic, OpenAI, Google, xAI, Fireworks) — your conversation content is processed by the selected AI provider under their respective terms of service.
  • DataForSEO — provides SEO data (rankings, backlinks, keywords). Subject to DataForSEO's terms.
  • FireCrawl — provides page scraping and crawling services. Subject to FireCrawl's terms.
  • Google APIs — when you connect your Google account, your data is accessed via Google's APIs under Google's API Services User Data Policy.
  • Stripe — processes payments under Stripe's terms of service.

We are not responsible for the accuracy, availability, or reliability of third-party data. Third-party services may have their own terms and privacy policies that apply to your use.

8. Credits and Payment

Credits

The Service operates on a credit system. Credits are consumed when the AI processes messages and fetches data. Free credits are granted on registration; additional credits can be purchased.

Purchases

Credit purchases are processed by Stripe and are charged in US Dollars. All purchases are final — credits are non-refundable except at our sole discretion or where required by law.

Pricing

We reserve the right to change credit pricing, free credit amounts, and the credit-to-cost conversion rate at any time. Changes will be posted on the Service. Your continued use after changes constitutes acceptance.

Expiry

Credits do not expire. However, if your account is deleted (by you or by us for Terms violations), any remaining credits are forfeited.

9. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED.

In particular:

  • AI-generated content is not professional advice. The Service provides AI-generated analysis for informational purposes. It is not a substitute for professional SEO consultation, legal advice, or business decision-making. You should independently verify all recommendations before acting on them.
  • Data accuracy is not guaranteed. The Service relies on third-party data sources that may contain errors, be incomplete, or be out of date. We do not guarantee the accuracy, completeness, or timeliness of any data or analysis.
  • Availability is not guaranteed. The Service may experience downtime, errors, or interruptions. We do not guarantee uninterrupted or error-free operation.
  • AI models may produce unexpected results. AI language models can occasionally produce inaccurate, misleading, or inappropriate content. The models may also change over time as providers update them.

10. Limitation of Liability

To the maximum extent permitted by applicable law:

  • Ayima shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, business opportunities, or goodwill, arising from or related to your use of the Service.
  • Ayima's total aggregate liability for all claims arising from or related to the Service shall not exceed the amount you have paid to Ayima in the twelve (12) months preceding the claim.
  • Ayima shall not be liable for any damages or losses resulting from your reliance on AI-generated analysis or recommendations provided by the Service.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

11. Indemnification

You agree to indemnify and hold harmless Ayima, its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Any content you submit to the Service

12. Termination

You may stop using the Service at any time. You may delete your account from Settings > Profile, which permanently removes all your data.

We may suspend or terminate your access to the Service at any time, with or without notice, for any reason, including if we reasonably believe you have violated these Terms. Upon termination, your right to use the Service ceases immediately.

Sections that by their nature should survive termination will survive, including: Content and Ownership, Disclaimers, Limitation of Liability, Indemnification, and Governing Law.

13. Changes to These Terms

We may update these Terms from time to time. Changes will be posted on this page with an updated date. Material changes will be communicated via the Service where appropriate.

Your continued use of the Service after changes are posted constitutes acceptance of the updated Terms. If you do not agree with the changes, you should stop using the Service.

14. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. General

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision of these Terms will not be considered a waiver of that right or provision.

These Terms constitute the entire agreement between you and Ayima regarding the Service, superseding any prior agreements.

16. Contact

If you have any questions about these Terms, please contact us:

  • Email: contact@ayima.com
  • Post: Ayima UK Ltd, 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom